The Signs Of An Overpriced Home?

The formula for getting a home sold is fairly easy. The execution is in the details which come from knowing how to fine tune each important factor.

What Will Sell A Home

1.  If it is in the MLS and marketed property
2.  If it is easily accessible.
3.  And it's not selling then it's over priced.

Sounds simple and you can get through the process sloppily by just throwing it all together: there is a chance that something will come out, but if you want excellent results then you must pay attention to the details.

Simply placing the property in the MLS (the multiple listing service) does give you exposure.  It is by far the best location to advertise: it's displayed to other agents who have buyer and distributed to many websites where buyers look.  At minimum you need to have one photo of the property: that's the mandatory minimum, though many still have no photos.  Lots of listings have truly bad photos: small, blurry, dark, messy, hideous, photos of the wrong house or misleading. These hurt the sale, they deter potential buyers from even considering the home. This will still get you no where.  A more refined marketing plan will include over a dozen professional photo, a floor-plan, possibly a virtual tour, additional supporting documents and a carefully constructed description. You need lots of good professional representative photos.

Many properties are difficult to enter.  Some sellers make buyer's agents jump through many hurdles to show their home: appointments, dogs, alarms, only on certain days, only at certain hours.  How about having to go through a watter filled irrigated yard to get to a lock box or having to reach behind thorny bushes: it happens.  With so many homes on the market it would behoove sellers to make homes reasonably accessible so that buyers don't skip your home for another.

Pricing is crucial, of course, but without the basics of proper marketing and accessibility potential buyers may not even see your home, period.

The list of details surrounding the basic recipe is quite profound, there is staging, preparation, syndication, communication: it all needs to come together harmoniously to get a home sold. 

If it's all executed properly and the home is not selling then the price is wrong.  It does come down to price, but the activities above, done well, will result in a faster sale, probably for more money and with less aggravation.