The Appeal of Staging - Home Marketing Strategies

While on a weekend showing tour of homes in Litchfield Park and Palm Valley a client noted how nice a home with furniture looks. Both her and her mom were well aware of being careful about paying attention to the home it self rather than the furniture and furnishings, but they said it make it easier to see their own stuff there vs it being blank space. They had a hard time filling in empty white spaces with furniture, and that's common.

The value of staging lies in helping potential buyers visualize how the space can be used, how they will be spending time there.

Staging gone bad. Sometimes empty spaces are better.

There is a flip side to having stuff in a house vs staging. You can't simply have furniture to fill the space, you have to use it as a tool to guide the eye to guide the buyer in how the space can be used. Few homes are staged and many have furniture and stuff scattered about. toothbrushes, pet toys and the like are a detriment and actually take away from the sale. If you're going to have a mess then it's better to empty out the house and leave the blank space.

Staging helps sell homes. There is no doubt about that. You don't need to spend a lot of money though in some cases it's worth expenses. Often reorganizing furniture, getting rid of stuff and making a space feel that it has a purpose is enough and easy enough to do.