Science of Selling

inPhoenix Realty Group represented the buyer in the purchase of this wonderful bungalow home in the Coronado historic neighborhood. The home was originally built in 1925 with extensive remodeling in the interim. An additional room was made in the attic: a nice feature for a small home as this. It is located really close to Coronado Park. 

Other Recent Sales in Coronado (From July 1st-October 5th 2011)

Phoenix is a car dependent city, but there is no reason to place the garage in the forefront, especially when selling a homes never mind designing the things. 

All these are the first photos buyers see of homes online. Do you want a potential buyer to see a home or a garage?

The solution can be making the entry attractive and taking the photo of it, or getting a different angle to get the entire home, but with an emphasis on the entry or a more attractive side. Or, simply avoid the front for the first photos, do the interior or the back yard.

This is almost insulting, being rejected, when a offer is reasonable according to market standards. I can understand why a seller would reject an offer if it is outlandish and simply unreasonable, but even then I don't think it's a good idea to reject the offer and it's especially not a good idea for your agent to send an email to the buyer's agent saying 'The buyer's offer has been rejected' or 'Sorry your offer was rejected [, the] seller will not pay for buyers closing costs and he is looking for no more that a 30 day closing.'  

In the second case why not simply call and state what the seller wants rather then rejecting. The…

I almost cringe about publishing posts like this. It would seem such information is obvious and everyone does it, but that's not the reality. There are lots of dirty ill prepared homes for sale, ones that could easily be sparkled up with little effort, and this little effort helps sell homes. So let's get on with the post.

Outdated and ordinary bathrooms will spoil your chances of a sale for your Phoenix property. Take some time to transform your bathrooms from boring to beautiful on a small budget. 

Here’s what you can do:

Clean The Grout

Clean the grout, inside and out: Dirty and grimy anything is a turnoff, especially in bathrooms and kitchens for that matter. Even if everything else is clean and sparkling, dirty grout will be the start…

While on a weekend showing tour of homes in Litchfield Park and Palm Valley a client noted how nice a home with furniture looks. Both her and her mom were well aware of being careful about paying attention to the home it self rather than the furniture and furnishings, but they said it make it easier to see their own stuff there vs it being blank space. They had a hard time filling in empty white spaces with furniture, and that's common.

Staging gone bad. Sometimes empty spaces are better.

There is a flip side to having stuff in a house vs staging. You can't simply have furniture to fill the space, you have to use it as…

If you're in the market for a house than the playground probably seems busy to you despite all the hoopla about the national market being slow. You're having to compete with other buyers for homes and each time something hits the market you have to move you tush and get there fast to see the home before someone else snatches it up.

The dark red thick line represents sales in Phoenix in 2011.  All the other lines are sales in the last few years, 2006-2007 excepting because these were odd markets, not following the common trends. 

[Graph: The Cromford Report modified by inPhoenix Realty Group ]

The vertical black line is the beginning of July and the highlighted yellow area represents the peak time for sale each year which begins in spring…

You may not be ready to sell you home if the only way to see it is by making an appointment with you, the owner, and you don't call back. You don't call back even after 4 calls in 6 days.

You may not be ready to sell if the agent you hired to sell your home, after a week has not put up even one photo of your home on the MLS, even though it is required.

That means hundreds of places your homes is listed and advertised for sale, from Realtor dot com, Zillow dot com to Redfin dot com will not have a photo of your property and as stats have show time and time again, properties listed with no photos get skipped over.

You may not be motivated to sell if your home is facing foreclosure and is listed as a short sale and the above two are…

So far twice this week our clients and I were part of a heard of people to visit a home that just hit the market.  Both homes were in Central Phoenix, but this phenomena is prevalent throughout the valley. 

Inventory of homes is exceptionally low at just over 3 months and those 3 months includes a bunch of over priced and mis-marketed homes which are really on the market rather then in it.

So when a nice property in any of the three popular flavors of traditional, bank owned or short sale comes on the market the market comes in to even out the score. When the home is priced for the market there is less of a pull, but when the homes are under-priced then the market floods in to quickly fill the void.

One of the homes is near a historic…

This is a list in part taken from recommendations made by a major mortgagor and servicing company which is currently dealing with a good number of short sales. Overall these tips are geared toward agents processing the short sale, but you as a seller and/or buyer will benefit by knowing these. Even if you hire an agent you need to know how the process works.

1. Educate yourself about the short sale process.

Increase your knowledge of short sales and become an expert on banks process. Each lender has their own process and a key to more efficiency, less stress and success is knowing how a particular lender process the short sale and holding your self and the bank to it. The more you understand about short sales, the better you’ll be able to…